Nigerian Tourism – Is the Fire Dying?

Last year (2017), there seemed to be a boom in the Nigerian Tourism scene, especially on Social Media. With the Naira crashing hard like a badly written computer program, exploring Nigeria became the new cool and more Nigerians sought to travel within.

Erin Ijesha 1 e1501655241775
Erin Ijesha Waterfall: One of the most visited attractions of 2017

The tourism industry also saw the emergence of more local tour companies. Even The Federal Government jumped in to ride the waves. With the establishment (or re-invention) of the official Nigerian tourism brand – ‘Tour Nigeria’, things were beginning to look up.

Kajuru Castle Kaduna
Kajuru Castle was another 2017 favorite

But 2018 came with a new lax. The hype about touring Nigeria seems to be dying gradually. It begs the question – what changed and where is the official tourism brand of Nigeria in all of these? Could it be that we have grown numb after seeing the same sites over and over again? So we ask ourselves, what is new? Most sites in Nigeria have remained exactly the same for decades, leaving visitors who may have plans to return with nothing to look forward to.

Epe Mangroves
Epe Mangroves is a new favorite for Lagos based travellers

Personally, I’m excited to be ‘discovering’ and exploring new places in Nigeria this year. Just last month, I joined Unravelling Nigeria on a tour to Epe, a place I had never been before. This trip, like the camping experience in Omo Forest Reserve, was very unique and unlike any I have attended before.

I think that if Nigerian Tourism must thrive, we need more unique experiences like these and a huge backing from the Nigerian Government, among other things. Sadly, we might be waiting forever for the latter.

Were you hyped up about touring Nigeria last year? What changed or do you still feel the same way?

Also, the girls and I made a video to discuss about this. Please check it out and subscribe to the channel if you haven’t… 🙂

14 comments

  1. Hi,

    I’m Timmy, and I’ve been a good follower of your amazing platform.

    I have a few things I’d like to ask. Would you mind sending me a message via *edited out*

    Always in awe…

    1. Hi Timmy, it’s so good to hear that. Thanks for following the blog. I’ve sent you an email, alternatively you can also reach out to me. I have my email on the ‘About Me’ page.

  2. I’m still excited, but it looks like I might be in the minority. You raise a few of the points I’ve been thinking about i.e. there is a sudden growth of tour operators going to the same places.

    But bottom line, I don’t think tourism is Nigeria can boom as much as we’d like it to without government investing in basic infrastructure that makes travel to and within Nigeria more attractive for foreigners and locals. Electricity, good road network for starters.

    Oh and when will we have a real tourism board? I believe Nigeria has a lot to share with the world, but we need to put our best foot forward, but right now, we’re crawling. We’ll get there though 🙂

    1. Loving the optimism! Definitely agree that we need a REAL tourism board and infrastructure upgrade nationwide – or at least in focus tourism areas…

  3. I think another issue may be that tour operators also continue to promote the same places and plan trips to regular places over and over.

    This might also be because some people may have joined the bandwagon of being tour operators because ‘everyone’ was doing it with no real passion per say.

    After 2017, maybe people saw it as ‘this place again?’

    A little bit of creativity is required so as not to bore people.

    Hopefully, it changes.

    1. Agree that tour operators need to be more creative with sites and activities. This would go a long way..

    1. As a Nigerian living in Nigeria, I rarely see ads about tourism here, so I can imagine they are absent in other countries. If we don’t sell our countries and our stories, the ‘world’ would write a different one for us.

  4. I think if things remain the same, we’d get tired of going to the same spots. So a huge infrastructure investment is required for Tour Nigeria to work.

    kacheetee.com

  5. Time is my major factor, but I would still love to tour Nigeria. I haven’t done much of that.

  6. I went back to Ikogosi last month and I was disappointed. The state of the warm spring is totally sad.

    Yes you are right the fire is dying and after seeing one place too many times, even the operators will get bored

    1. My first visit to Ikogosi was also very underwhelming. If we hadn’t gone to Arinta, I would have deemed the trip a waste of resources. I really don’t look forward to going back unless there’s something different and interesting.
      I guess tour operators have to start thinking of creative ways to improve their tours. It’s not going to be an easy task but it has to be done…

I love to hear from you, Leave a comment here!

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For my people who love their 9-5 and love to travel👋🏽
For my people who love their 9-5 and love to travel👋🏽
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If you want to help, consider making a donation instead to the numerous local charities that already do good work to serve people.
I don't know who needs to hear this but your tour of Lagos doesn't have to include a visit to a slum. Your heart might be in the right place but your experience of this city shouldn't be limited to exploring certain places because you feel like it's the "real Lagos" If you want to help, consider making a donation instead to the numerous local charities that already do good work to serve people.
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This solo weekday retreat was exactly how I wanted to close out my time in Lagos. Slow mornings, crashing waves, rare blue Lagos skies, and the kind of hospitality that makes you feel truly seen 🌤✨️

Jara welcomes many guests, so imagine my surprise when I was "welcomed back" right from the point I booked my stay -  and that warmth continued until I left.

And of course, it is not Jara Beach Resort without a little “jara”. I was surprised with a complimentary beach picnic, and just when I thought that was enough, I received a complimentary massage too! I loved every second of my stay. 

Some places never lose their magic. This is one of them 💙
Six years later, and @jarabeachresortng still feels like coming home 🌊

This solo weekday retreat was exactly how I wanted to close out my time in Lagos. Slow mornings, crashing waves, rare blue Lagos skies, and the kind of hospitality that makes you feel truly seen 🌤✨️

Jara welcomes many guests, so imagine my surprise when I was "welcomed back" right from the point I booked my stay -  and that warmth continued until I left.

And of course, it is not Jara Beach Resort without a little “jara”. I was surprised with a complimentary beach picnic, and just when I thought that was enough, I received a complimentary massage too! I loved every second of my stay. 

Some places never lose their magic. This is one of them 💙
Six years later, and @jarabeachresortng still feels like coming home 🌊

This solo weekday retreat was exactly how I wanted to close out my time in Lagos. Slow mornings, crashing waves, rare blue Lagos skies, and the kind of hospitality that makes you feel truly seen 🌤✨️

Jara welcomes many guests, so imagine my surprise when I was "welcomed back" right from the point I booked my stay -  and that warmth continued until I left.

And of course, it is not Jara Beach Resort without a little “jara”. I was surprised with a complimentary beach picnic, and just when I thought that was enough, I received a complimentary massage too! I loved every second of my stay. 

Some places never lose their magic. This is one of them 💙
Six years later, and @jarabeachresortng still feels like coming home 🌊

This solo weekday retreat was exactly how I wanted to close out my time in Lagos. Slow mornings, crashing waves, rare blue Lagos skies, and the kind of hospitality that makes you feel truly seen 🌤✨️

Jara welcomes many guests, so imagine my surprise when I was "welcomed back" right from the point I booked my stay -  and that warmth continued until I left.

And of course, it is not Jara Beach Resort without a little “jara”. I was surprised with a complimentary beach picnic, and just when I thought that was enough, I received a complimentary massage too! I loved every second of my stay. 

Some places never lose their magic. This is one of them 💙
Six years later, and @jarabeachresortng still feels like coming home 🌊

This solo weekday retreat was exactly how I wanted to close out my time in Lagos. Slow mornings, crashing waves, rare blue Lagos skies, and the kind of hospitality that makes you feel truly seen 🌤✨️

Jara welcomes many guests, so imagine my surprise when I was "welcomed back" right from the point I booked my stay -  and that warmth continued until I left.

And of course, it is not Jara Beach Resort without a little “jara”. I was surprised with a complimentary beach picnic, and just when I thought that was enough, I received a complimentary massage too! I loved every second of my stay. 

Some places never lose their magic. This is one of them 💙
Six years later, and @jarabeachresortng still feels like coming home 🌊

This solo weekday retreat was exactly how I wanted to close out my time in Lagos. Slow mornings, crashing waves, rare blue Lagos skies, and the kind of hospitality that makes you feel truly seen 🌤✨️

Jara welcomes many guests, so imagine my surprise when I was "welcomed back" right from the point I booked my stay -  and that warmth continued until I left.

And of course, it is not Jara Beach Resort without a little “jara”. I was surprised with a complimentary beach picnic, and just when I thought that was enough, I received a complimentary massage too! I loved every second of my stay. 

Some places never lose their magic. This is one of them 💙
Six years later, and @jarabeachresortng still feels like coming home 🌊

This solo weekday retreat was exactly how I wanted to close out my time in Lagos. Slow mornings, crashing waves, rare blue Lagos skies, and the kind of hospitality that makes you feel truly seen 🌤✨️

Jara welcomes many guests, so imagine my surprise when I was "welcomed back" right from the point I booked my stay -  and that warmth continued until I left.

And of course, it is not Jara Beach Resort without a little “jara”. I was surprised with a complimentary beach picnic, and just when I thought that was enough, I received a complimentary massage too! I loved every second of my stay. 

Some places never lose their magic. This is one of them 💙
Six years later, and @jarabeachresortng still feels like coming home 🌊

This solo weekday retreat was exactly how I wanted to close out my time in Lagos. Slow mornings, crashing waves, rare blue Lagos skies, and the kind of hospitality that makes you feel truly seen 🌤✨️

Jara welcomes many guests, so imagine my surprise when I was "welcomed back" right from the point I booked my stay -  and that warmth continued until I left.

And of course, it is not Jara Beach Resort without a little “jara”. I was surprised with a complimentary beach picnic, and just when I thought that was enough, I received a complimentary massage too! I loved every second of my stay. 

Some places never lose their magic. This is one of them 💙
Six years later, and @jarabeachresortng still feels like coming home 🌊 This solo weekday retreat was exactly how I wanted to close out my time in Lagos. Slow mornings, crashing waves, rare blue Lagos skies, and the kind of hospitality that makes you feel truly seen 🌤✨️ Jara welcomes many guests, so imagine my surprise when I was "welcomed back" right from the point I booked my stay - and that warmth continued until I left. And of course, it is not Jara Beach Resort without a little “jara”. I was surprised with a complimentary beach picnic, and just when I thought that was enough, I received a complimentary massage too! I loved every second of my stay. Some places never lose their magic. This is one of them 💙
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Detty December is fun and all but oh, how I love Lagos in January! The city is calmer, and there are still some leftovers from the festive period - without the hefty price tag, traffic and crowds! ✨️

This past month in Lagos has been fantastic! I got to reconnect physically with my family and friends, and revisit some of my favourite places 💕 

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Lagos, Nigeria 🇳🇬🎉 It feels soooo good to be back home! I haven't been back in 3 years and this visit was EXACTLY what I needed to kick-start 2026! 🎉 Detty December is fun and all but oh, how I love Lagos in January! The city is calmer, and there are still some leftovers from the festive period - without the hefty price tag, traffic and crowds! ✨️ This past month in Lagos has been fantastic! I got to reconnect physically with my family and friends, and revisit some of my favourite places 💕 I saw an amazing play 🎭 (The Bride) @terrakulture, stopped over at @nikeartgallery for my art and culture fix 🎨 and had a wholesome solo retreat at my all time favourite beach resort in Lagos, @jarabeachresortng 🌤 It's been a month of introspection, a few bitter-sweet moments, love, family, some work and food. Good food! Leaving Lagos with a full heart, a clearer mind, and deep gratitude for home. Until next time 💙
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If it's worth the day trip, it's worth the overnight stay! 🌤

And these are some places where the overnight stay was absolutely worth it! 

So, if you're considering visiting any of these places as a day trip, maybe consider staying longer instead. You'll most likely get to experience them in the best weather and sightseeing conditions if you do!
If it's worth the day trip, it's worth the overnight stay! 🌤

And these are some places where the overnight stay was absolutely worth it! 

So, if you're considering visiting any of these places as a day trip, maybe consider staying longer instead. You'll most likely get to experience them in the best weather and sightseeing conditions if you do!
If it's worth the day trip, it's worth the overnight stay! 🌤

And these are some places where the overnight stay was absolutely worth it! 

So, if you're considering visiting any of these places as a day trip, maybe consider staying longer instead. You'll most likely get to experience them in the best weather and sightseeing conditions if you do!
If it's worth the day trip, it's worth the overnight stay! 🌤

And these are some places where the overnight stay was absolutely worth it! 

So, if you're considering visiting any of these places as a day trip, maybe consider staying longer instead. You'll most likely get to experience them in the best weather and sightseeing conditions if you do!
If it's worth the day trip, it's worth the overnight stay! 🌤

And these are some places where the overnight stay was absolutely worth it! 

So, if you're considering visiting any of these places as a day trip, maybe consider staying longer instead. You'll most likely get to experience them in the best weather and sightseeing conditions if you do!
If it's worth the day trip, it's worth the overnight stay! 🌤

And these are some places where the overnight stay was absolutely worth it! 

So, if you're considering visiting any of these places as a day trip, maybe consider staying longer instead. You'll most likely get to experience them in the best weather and sightseeing conditions if you do!
If it's worth the day trip, it's worth the overnight stay! 🌤

And these are some places where the overnight stay was absolutely worth it! 

So, if you're considering visiting any of these places as a day trip, maybe consider staying longer instead. You'll most likely get to experience them in the best weather and sightseeing conditions if you do!
If it's worth the day trip, it's worth the overnight stay! 🌤

And these are some places where the overnight stay was absolutely worth it! 

So, if you're considering visiting any of these places as a day trip, maybe consider staying longer instead. You'll most likely get to experience them in the best weather and sightseeing conditions if you do!
If it's worth the day trip, it's worth the overnight stay! 🌤

And these are some places where the overnight stay was absolutely worth it! 

So, if you're considering visiting any of these places as a day trip, maybe consider staying longer instead. You'll most likely get to experience them in the best weather and sightseeing conditions if you do!
If it's worth the day trip, it's worth the overnight stay! 🌤

And these are some places where the overnight stay was absolutely worth it! 

So, if you're considering visiting any of these places as a day trip, maybe consider staying longer instead. You'll most likely get to experience them in the best weather and sightseeing conditions if you do!
If it's worth the day trip, it's worth the overnight stay! 🌤

And these are some places where the overnight stay was absolutely worth it! 

So, if you're considering visiting any of these places as a day trip, maybe consider staying longer instead. You'll most likely get to experience them in the best weather and sightseeing conditions if you do!
If it's worth the day trip, it's worth the overnight stay! 🌤 And these are some places where the overnight stay was absolutely worth it! So, if you're considering visiting any of these places as a day trip, maybe consider staying longer instead. You'll most likely get to experience them in the best weather and sightseeing conditions if you do!
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[Me after seeing glimpses of a certain streamer's visit to my beautiful country KENYA 🇰🇪] Nina furaha kukutana na wewe 💅🏾

I've tried to avoid watching any related videos of other countries 👀 but that's not how social media works! 😭

Anyway, it's Nyambura to you from now on. Thanks to @motherofpassports for bestowing this name upon me 🇰🇪💙
[Me after seeing glimpses of a certain streamer's visit to my beautiful country KENYA 🇰🇪] Nina furaha kukutana na wewe 💅🏾 I've tried to avoid watching any related videos of other countries 👀 but that's not how social media works! 😭 Anyway, it's Nyambura to you from now on. Thanks to @motherofpassports for bestowing this name upon me 🇰🇪💙
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